To Exhibit?


I’ve got my first exhibition coming up.  But before I signed up, I asked myself:-

- Is this the right exhibition for you?
- Will your target market attend?
- Do you have time to prepare?

I nearly exhibited last year, but it was too rushed and I knew it wouldn’t be a quality pitch, and I withdrew.  It wasn’t an easy decision, but the right one.  I still went along as a member of the public and got some great contacts.
But this time I am ready. I made lists. I have ensured I have

- A striking banner stand as a backdrop to the stand itself,
- Business cards and leaflets explaining Ask the Chameleon but importantly what we offer,
- Cakes made by another business friend which have my logo and contact details on,
- A way of keeping records of who visits my stand - everyone will be asked for a question! and
- Practiced what to say.  

Exhibiting is often a good way to launch a business so choose wisely – what sort of exhibition is it? Who is already booked in? Is my sales message clear? Exhibitions require a lot of effort and time, but be clear about your objectives and prepare your list!

University of Derby
Small Business Saturday
Federation of Small Businesses
East Midlands Chamber Member
Marketing Derby
Chartered Institute of Personnel and Development

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