National advertising competition win!

I am delighted to announce that Ask the Chameleon has won a coveted place in the Mail Metro FSB advertising competition, worth £3,000.

It will be no surprise to many of you that a recent study by the Federation of Small Business (FSB) revealed the importance of aid packages during COVID-19.  The report found that one in three small firms that have temporarily shut during the lockdown may never reopen, which is a very stark and sad statistic.  This led to a joint campaign by the FSB with the Mail Metro Media to give small businesses  affected by the COVID-19 crisis.  Each business would receive a £3,000 tailored advertising package, free of charge, with potential to reach millions of customers.

Mail Metro Media is the advertising division of dmg media.  It represents some of the UK’s most popular media brands: Daily Mail, The Mail on Sunday, MailOnline, Metro, and the newly acquired i news brand.

The competition was open to all small businesses on 13 May 2020 and of the 6,000 applications received in just four days, 1,600 winners were announced.

I spotted the competition as part of my FSB membership, but it was open to non-members too.  I knew competition would be fierce. Maybe a micro consultancy would not be their first choice?  But I am always telling my clients to be positive, so my application was duly written and submitted.  I whooped with joy when the news came in! I am so delighted that they would choose a range of different small and micro businesses – I’m hoping to include Derby Swap Shop too.

I also recommended this competition to a number of other local businesses, including Lee Marples from think3, who has also won. Lee told me ”Businesses of all sizes have been affected by COVID-19 and without the recommendation from you, we more than likely wouldn’t have known about the competition. We didn’t necessarily expect to get anything but you’ve got to be in it to win it. We’ve grown our business organically since 2019 and this gives us an opportunity to really showcase what we can do with a national advertising campaign.”

Look out for us both later this summer.

Stay safe




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FSB-WMids-Micro business of the year winner
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