I’ve got my first exhibition coming up. But before I signed up, I asked myself:-
- Is this the right exhibition for you?
- Will your target market attend?
- Do you have time to prepare?
I nearly exhibited last year, but it was too rushed and I knew it wouldn’t be a quality pitch, and I withdrew. It wasn’t an easy decision, but the right one. I still went along as a member of the public and got some great contacts.
But this time I am ready. I made lists. I have ensured I have
- A striking banner stand as a backdrop to the stand itself,
- Business cards and leaflets explaining Ask the Chameleon but importantly what we offer,
- Cakes made by another business friend which have my logo and contact details on,
- A way of keeping records of who visits my stand - everyone will be asked for a question! and
- Practiced what to say.
Exhibiting is often a good way to launch a business so choose wisely – what sort of exhibition is it? Who is already booked in? Is my sales message clear? Exhibitions require a lot of effort and time, but be clear about your objectives and prepare your list!
